WENDY MAK IS TELLING A STORY OF HER OWN
18TH SEPTEMBER 2017
There is a lot of talk of corporate social responsibility in big business. Many global companies participate in it, whether voluntarily or because of public or shareholder pressure. Cocomojo has its own way of ‘giving back’ to the society due to the very strong conviction of myself and my teamers. Million thanks to my hidden hero (you will never be forgotten) and also the leading artists Peeticha Kongrit and Melissa Rojanapongpun behind Cocomojo’s POP story book.
The story-telling marketing gives the consumer a sense that Cocomojo’s values personal experience, beliefs and cultures as important an entity as merchandise. The Cocomojo brand acts as a noble and helpful friend who helps you look stylish, think positively and slips covertly into the background when the job is done. In turn the consumer is loyal and will always return.